Social area project, where the challenge was to create a broad visual code for a school that encourages learning techniques for people with less ability or difficulty speaking, thinking and learning. The client, as an initial requirement, started from the image of a painting in which he looked self-reflecting. The basic concept that we thought should be addressed was that each human being has different capacities to develop, that is why the use of a diversified color background to each letter, taking advantage of painting as a key element.
The + sign is because we are all equally able to do or learn more things, a common element of effort to every person.
The result is a corporate image, cheerful, serene and above all diversified that wishes to reflect those virtues or qualities that each human being.